What made the Groovies such a formidable band was the double dynamite supplied by guitarist Cyril Jordan and singer/wildman Roy A. Loney. Together they formed an uneasy partnership that guided the band through its most fertile period, from 1968-1971. In 1968, for next to nothing, the band recorded a seven-song EP entitled Sneakers. This little bit of DIY ingenuity resulted in a contract with Epic and the huge sum of $80, 000 (1968 dollars, mind you) to be spent on their debut recording, Supersnazz. It was a great album that didn't sell but did get them dropped from Epic.
Quickly singing with Kama Sutra, the Groovies closed the '60s and started the '70s with two terrific records (Flamingo and Teenage Head), but public apathy and the increasingly tempestuous relationship between Jordan and Loney led to the latter's departure for a solo career in 1971. Jordan, now free to run the band as a "benevolent" dictator and indulge his passion for a more folk-rock (read: Byrds) focus, hired guitarist/vocalist Chris Wilson, curiously added the apostrophe to their first name, and in 1972 moved the band to England.
Oddly enough, the Groovies had a larger, more enthusiastic following in Europe (especially in England and Germany) than they did in the States, and it seemed perfectly reasonable to assume that if great rewards were to be reaped, it would happen in Europe first. Hooking up with Dave Edmunds, who was keen to produce them, Jordan and company recorded a handful of songs as early as 1972. However, this seemingly natural collaboration yielded little until 1976, when the Groovies released their finest post-Loney effort, Shake Some Action. Loaded with ringing guitars, great covers, and Edmunds' spongy, bass-heavy production, Shake Some Action became a well-received album in punk-era Britain, as was the fine follow-up, Flamin' Groovies Now.
This new notoriety brought renewed interest in the Groovies in America, but the string of good albums ended abruptly with the mostly covers and mostly forgettable Jumpin' in the Night in 1979. Clearly, the band had run out of gas. That fact, however, did little to convince Cyril Jordan that the Flamin' Groovies in any form were no longer viable.
So, after five or six years of no new music -- there were instead countless repackagings, anthologies, and lousy bootlegs -- the band ended up in Australia, now reduced to Jordan and a bunch of unknowns (with the exception of longtime bassist George Alexander), shamelessly covering '60s material and living off the band's legend. Apparently Jordan, 20-plus years since the Groovies' first record, still flogs a version of the band to anyone willing to listen. Expectations for quality new music by the Groovies are at an all-time low.
It should be noted that after his departure in 1971, Roy Loney, after a couple of music industry jobs, made (and still makes) some wonderful records with his band the Phantom Movers (with ex-Groovies drummer Danny Mihm). Loney still occasionally works behind the counter at Jack's Record Cellar in San Francisco (stop in and say hello), and has most recently been recording with the Young Fresh Fellows. ~ John Dougan, All Music Guide