L7 issued Smell the Magic for the Sub Pop label in 1991, and the same year formed the Rock for Choice non-profit organization. Raising money and awareness for pro-rights, the organization put on several benefit shows over the years, featuring such noted performers as Nirvana, Hole, Pearl Jam, and Neil Young, among others. With Nirvana finally bringing punk to the mainstream, bands such as L7 suddenly became "en vogue" as the quartet was signed to Slash/Reprise, issuing their best-known album with the Butch Vig-produced Bricks Are Heavy in April of 1992 (which spawned the popular MTV hit "Pretend We're Dead"). L7's follow-up, 1994's Hungry for Stink, failed to expand the group's following despite being part of the 1994 version of the traveling U.S. alt rock festival Lollapalooza.
Bassist Finch left the group shortly thereafter (eventually replaced by former Belly bassist Gail Greenwood) and the group issued such further releases as 1997's The Beauty Process: Triple Platinum, 1998's Live: Omaha to Osaka, and 1999's Slap-Happy, while the group was also the subject of a 1998 concert film made by former Nirvana bassist Krist Novoselic, also titled The Beauty Process. In 2000, a 12-track retrospective collection was issued, Best of L7: The Slash Years. ~ Greg Prato, All Music Guide