As Postcard's flagship band, Orange Juice quickly distinguished the label as a leading proponent of independent pop music; their 1980 debut single "Falling and Laughing," recorded for less than 100 pounds, garnered massive critical acclaim, and subsequent releases like "Blueboy," "Simply Thrilled Honey" and "Poor Old Soul" further established the group as a major new talent. Soon, sessions began for a full-length album; however, in the midst of recording, Orange Juice left Postcard to sign to Polydor, which funded the LP's completion. After the 1982 release of the album, titled You Can't Hide Your Love Forever, ex-Josef K guitarist Malcolm Ross joined the group, hastening the exit of Kirk and Daly (who went on to form Memphis) and paving the way for Zimbabwe-born drummer Zeke Manyika.
Manyika's addition gave Collins the new capability of exploring a more complex fusion of pop and blue-eyed soul; consequently, 1982's Rip It Up was a more ambitious affair than its predecessor, veering from the buoyant Motown tribute "I Can't Help Myself" to the energetic pop of the title track, Orange Juice's lone Top Ten single. However, subsequent releases failed to chart, and relations between the group and Polydor began to disintegrate; amid these tensions, both Ross and McClymont quit, with Ross later resurfacing in Aztec Camera. Reduced to the duo of Collins and Manyika, Orange Juice enlisted reggae producer Dennis Bovell to record the 1984 EP Texas Fever.
After a makeshift tour, Collins and Manyika returned to the studio to record a dark, ambitious full-length effort; released in 1984, neither The Orange Juice nor its singles "What Presence?!" and "Lean Period" charted, and Collins was dropped from his contract, although Polydor kept Manyika on as a solo act. Only in 1995 did the stunning single "A Girl Like You" finally win Collins the commercial respect that had so long eluded him and his former bandmates. ~ Jason Ankeny, All Music Guide